Email Optimization | Forming a True Sales-Marketing Partnership
Chief Marketer Tech Talk January 29, 2019
Declining Confidence & Privacy Regs Worry Marketers in 2019
A dip in consumer confidence thanks to the government shutdown and privacy laws are among marketers' biggest worries for the coming year. More…

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Too Much Martech: How Many Tools Do You Really Need?
Some research estimates the average organization uses 91 different martech tools. Is your company a victim of martech bloat? More…
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Using Offline Data to Power Programmatic Advertising
Marketers can leverage the same data they use for direct mail to create programmatic digital ads, including addressable geo-fencing. More…

Marketing Strategies at Risk: Six Predictions
Four key forces buffeting marketing today have spawned six predictions that will dramatically affect marketing teams and their leaders. More…
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3 Tips to Improve the Mobile Experience
For brands to maximize the ROI for their mobile collateral, they must bear in mind the specific challenges of mobile devices. More…

 
 
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