| Chief Promo Marketer
Uncovering the metrics and meanings behind the most innovative campaigns. from the editors of Chief MarketerApril 22, 2013 |
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| Denny’s CMO on Stopping its Sales Free Fall |
| 3 Missed Opportunities in Customer Loyalty |
| Experience Marketing is the New Integrated Marketing Model |
Denny’s CMO on Stopping its Sales Free FallBy Patricia Odell  By 2010, Denny Corp.’s same-store sales had been in a free fall for at least four years. The number of customers coming to its restaurants had been declining for 20 years. The company had withstood several bankruptcies and a nasty lawsuit. It was challenged by a ton of competition and the recent recession only aggravated [...]FULL ARTICLE |
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3 Missed Opportunities in Customer LoyaltyBy Michael Greenberg  Customer loyalty is an incredibly lucrative opportunity for brands, yet marketers still struggle to maximize their relationships with existing customers even though recent research from Forrester shows that 93% of companies have placed customer experience on their list of strategic priorities, with 28% claiming it as their top priority. Clearly brands understand the value of [...]FULL ARTICLE |
Experience Marketing is the New Integrated Marketing ModelBy Sarah Eck-Thompson and Brook Jay  Three forces in the market have come together to create a perfect storm that’s rendered traditional approaches to integrated marketing passé. Here's what you need to know.FULL ARTICLE |
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