Uncovering the metrics and meanings behind the most innovative campaigns.

May 6, 2014

Is Your Social Marketing Successful? Prove it

By Peter Storck

Social marketing and WOMMA do work. Consider integrating one of these three tactics to measure its resulting sales lift and ROI:
 

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Brands Create Engagement With Mobile & Social

By Patricia Odell

Discover how brands like Tic Tac and McDonald's are using mobile to connect with consumers and boost their brand profile.
 

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Many Forms of Measurable Metrics on Fiskars Mobile Tour

By Patricia Odell

Fiskars (think orange-handled scissors) is on the road letting people try its loppers and trimmers and taking note of measurable metrics in a variety of ways.
 

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Marketers Need to Improve Mobile Infrastructure: Report

By Beth Negus Viveiros

The vast majority of businesses are embracing mobile apps, but many still have a limited mobile infrastructure, according to a recent benchmarking report from Urban Airship.
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