| Email Optimization | Forming a True Sales-Marketing Partnership |
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September 04, 2018 |
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Tapping Local MLB Teams to Send a Delicious National Message
A local campaign doesn't need to stay local. Take a lesson from Dietz & Watson on how to move your winning promotion from a local play to a national phenom. More…
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| Connect to Convert – Boston |
| The World’s top conference and expo on customer acquisition strategies. Join thousands of industry leaders in digital marketing, performance marketing and lead generation to discover innovative technologies and network with a powerful community of leaders and experts. Secure your spot today and join us in Boston October 3-5. |
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Grey Goose New CMO on Bringing Back its Swagger
The task to re-energize Grey Goose is daunting, but Lee Applbaum, who led Patrón Tequila, brings with him the successful Patrón playbook. More…
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| Esports Business Summit |
October 1-3, 2018 | Caesars Palace, Las Vegas
Attend the one conference that connects the entire Esports econsystem. Group rates and early registration discounts available – see site for details |
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How MD Anderson Cancer Center Approaches the Sports Arms Race
MD Anderson’s Director of Sponsorship, Suzan Sherburn, sat down at the PGA Tour’s playoff opener last weekend, to discuss its journey into the world of sports. More…
Influencer Marketing 2.0
Lessons from Diet Coke, State Farm and The Vitamin Shoppe on the art of modern influencer marketing—plus tips on how to prep contracts, create content and measure ROI More…
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| EventTech 2018: Nov 12-14, Las Vegas |
| 1,000 marketers from all over the world. 500 technologies to test-drive. 80+ action-packed sessions. Unlimited networking. All at the world’s largest marketing conference on amplifying face-to-face experiences with social media and technology. Register early and save—rates increase September 28! |
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3 Ways to Ignite Brand Affinity to Build Loyalty
When it comes to bolstering consumer relationships the ultimate building block lies in brand affinity. More…
Masters of Measurement
Seven top brands share their secrets to effective marketing measurement. More…
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| Job Opportunities |
Marketing Manager - Business Dining - Round Rock, TX
Aramark, Round Rock, TX
Marketing Manager
Thermo Fisher Scientific, Kalamazoo, MI
Services Marketing Manager
Thermo Fisher Scientific, Hillsboro, OR
HPE Server Product Marketing Manager
Hewlett Packard Enterprise, Houston, TX
Mass Markets Marketing Manager
CenterPoint Energy, Houston, TX
Senior Product Marketing Manager, Cloud Solutions
Hewlett Packard Enterprise, Houston, TX
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WHY BRAND EXPERIENCE SHOULD BE AT THE CENTER OF YOUR MARKETING STRATEGY
Brand experiences that satisfy these needs and are meaningful and engaging lead to consumer loyalty and brand advocates. Today more than ever, brand experiences should be at the center of any well-conceived marketing strategy. In fact: More than two- thirds of marketers agree that brand experience is an effective way to achieve their organizations’ goals.
In this Chief Marketer Special Report—which includes insights from industry experts Bruce Mau, Andy Cunningham and Haluk Kulin—you’ll learn what’s driving this evolution of the brand experience, and how you can create smart, personalized and engaging experiences that are on-trend—and on target.
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| The Chief Marketer Network Source Directory |
| Offers easy access to all the leading products, technology and services available – searchable by type, geography and name. |
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