| Email Optimization | Forming a True Sales-Marketing Partnership |
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September 18, 2018 |
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MAC Cosmetics Celebrates 25 Years of Pride Support
Corporate social responsibility is "baked into MAC's DNA," says MAC Cosmetic's Andrea Flynn, who shared the secrets of Viva Glam at INBOUND. More…
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| Connect to Convert – Boston |
| The World’s top conference and expo on customer acquisition strategies. Join thousands of industry leaders in digital marketing, performance marketing and lead generation to discover innovative technologies and network with a powerful community of leaders and experts. Secure your spot today and join us in Boston October 3-5. |
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CGOs Prioritize, Focus, Collaborate Differently than CMOs: Study
The report outlines five insights on how the chief growth officer is advancing the growth agenda. More…
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| Enter Today! The CM200 |
| Finally, an agency ranking that goes outside advertising to shine the spotlight on the rest of the marketing mix. From the editors of Chief Marketer comes the first comprehensive ranking of the top non-advertising agencies—The Chief Marketer 200, the first-ever list of the best U.S. engagement and activation agencies across more than 40 categories, specialties and client categories. Submit by September 29th! |
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Influencer Marketing 2.0
Lessons from Diet Coke, State Farm and The Vitamin Shoppe on the art of modern influencer marketing—plus tips on how to prep contracts, create content and measure ROI. More…
Creative Alternatives When Working with Influencers
As influencer marketing has modernized so too has the ways in which marketers can capitalize on influencers' powerful draw. More…
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| EventTech 2018: Nov 12-14, Las Vegas |
| 1,000 marketers from all over the world. 500 technologies to test-drive. 80+ action-packed sessions. Unlimited networking. All at the world’s largest marketing conference on amplifying face-to-face experiences with social media and technology. Register early and save—rates increase September 28! |
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Stop Talking About Attribution and Start Looking at Incrementality
Attribution has been the talk of the town for years, but despite its prominence conversations about it rarely mention a more important aspect of measurement—incrementality. More…
Northern Trust Looks for Global Awareness, Philanthropy with PGA Deal
Northern Trust’s Chief Strategy and Marketing Officer Kelly Mannard discusses its first and only sports sponsorship deal and the strategy around it. More…
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| Job Opportunities |
Regional Field Marketing Director
Aramark, Downers Grove, IL
Regional Field Marketing Director
Aramark, New York, NY
HPE Marketing Director, WW Advisory and Professional Services
Hewlett Packard Enterprise, Palo Alto, CA
Product Marketing Manager – Consumables
HP, Netanya, Israel
Workstation Integrated Marketing Manager
HP, Ft. Collins, CO
Digital Marketing Manager
HP, Gurgaon, India
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| Related Content |
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NEW SPECIAL REPORT: CREATING CUSTOMER CONFIDENCE
Every healthy relationship has one crucial element in common: trust. For brands, cultivating trust and authentic relationships with consumers is more important—and trickier—than ever.
Customers crave more personalized experiences, yet they want total data privacy. The current social and political environment is one that requires companies to step up and proactively think about ways to create and build trust with customers.
In this new special report, discover how marketers can get their teams in alignment to create context and activate customer data in meaningful ways.
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| The Chief Marketer Network Source Directory |
| Offers easy access to all the leading products, technology and services available – searchable by type, geography and name. |
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