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Chief Promo Marketer September 8, 2015
5 Common Mistakes in Setting Brand KPIs
A common struggle for many clients is determining the right KPIs and methodology for tracking performance of initiatives and marketing teams. More…
 
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4 Ways to Embrace Mobile Marketing Tech
Executives often fail to provide enough capital for mobile marketing initiatives, not realizing that apps are products. Learn how you can avoid this mistake.  More…
 
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Get On Fleek—Start Paying Attention to Gen Z
Children who were born after 1995 are quickly growing up and gaining purchasing power. But this cohort is unlike any demographic marketers have ever tried to engage. More…


Atlanta Falcons Transforms Fan Experiences: Webinar
The Atlanta Falcons partnered with IBM to transform customers’ experiences by mapping out the early stages of fans’ engagement pre-kickoff and nurturing those customers at the game. More…
 
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Job Opportunities

Marketing Director
Dell, Inc., Round Rock, TX

Digital Marketing Manager for Federal
Dell, Inc., Washington, DC

Senior Product Marketing Manager
Verisign, Reston, VA

Digital Marketing Manager
OnCourse Learning, Hoffman Estates, IL

Marketing Manager
Hubbell Realty Company, West Des Moines, IA

Communications and Marketing Manager
Case Western Reserve University, Cleveland, OH

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The ability to sort through data sets, find the right targets and present them with messaging that matters. Thankfully, tech solutions are more readily available—and more affordable—than ever before.

 
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