Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version
Chief Marketer Direct
 September 23, 2014

 
Keurig Brews Experiences to Target College Market
Keurig is embracing social and experiential tactics to promote the brand on campuses, including a tailgate tour, product sampling and discounts.
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Progressive Insurance Explores the Human Side of Paid Social
Leveraging paid social is an effective way to get messages out to targeted audiences, but you need a human touch to get people to click and convert. Learn how Progressive is using humor to get its message across.
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Guide to Social Media Integration
Social media is no longer an afterthought for brands. In this special report, Chief Marketer gives you trends, tips and best practices for better social marketing in the real world, including case histories from PRO Award winning agencies.
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Emails We Love: Anthro’s Surprise, Dunkin’s Clunker
Email personalization is a great thing....when it works. On the Big Fat Marketing Blog, learn how Anthropolgie connected, while Dunkin' Donuts missed the mark.
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