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Chief Promo Marketer September 22, 2015
What Marketers Should Know About International Promotions
If brands want to take their promotions international, they must consider the differing sweepstakes and contest regulations across the globe. More…
 
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The Essential Resource of the Customer Obsessed
The Customer Revolution is coming.  Are you on the winning side?
3 Best Practices for Content Marketing Success
Great content marketing can be tough to prove and business leaders want to see real, measurable results. Learn how you can measure your content marketing programs? More…
 
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B2C Special Report: Loyalty Marketing
Brands updating their loyalty programs to increase participation and engagement
5 Ways (You Haven't Thought of) to Improve Social Media Marketing
Based on working with dozens of brands, here are 5 tactics—unique to the 2015 social media marketing landscape—that brands can utilize and keep innovating. More…


China Bans the Use of “Best” in Marketing Materials
China has banned marketers from saying they are the “best” or using other superlatives marking a major revision to the country’s advertising guidelines. Here's what you need to know. More…
 
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Get Answers, Not Theory from the Experts at the IM+T Summit: Empowering Marketing with Technology Solutions
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Join the Social Conversation
Marketers are working hard to seamlessly integrate their brands into the social conversation instead of just going for the hard sell. This Special Report includes brand case studies, new ways to think about social, 7 reasons to market to Boomers and much more. More…


Is the CMO Dead or Not? A New Study Offers Answers
Has a new study finally answered the question of whether a CMO really adds value to an organization’s bottom line? Find out. More…

 
 
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The Chronicle of Higher Education,
​Washington, DC
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