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Chief Promo Marketer September 13, 2016
How to Unleash the Power of Storytelling in Marketing
Communications expert Rob Biesenbach teaches us how best to connect with consumers through storytelling in marketing. More…
 
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The HGTV Lodge – Case Study
HGTV challenged Pop2Life to develop a unique platform that allowed their brand to engage millennials at the CMA Music Festival. Thus The HGTV Lodge was born creating memoriable experiences for fans.
The Bankable Benefits of Sponsoring a Hip Festival
If your brand is interested in sponsoring festivals or an unorthodox event, take these three sponsorship don’ts into consideration. More…
 
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5 Reasons to Hop on the Video Marketing Bandwagon
Free Webinar On Demand
Discover how video can boost your email CTR, lead gen and social media exposure.
5 Rules to Turn Customer Reviews into Your Greatest Asset
Here are five ways to boost your company’s customer experience, generate positive customer reviews, and limit the impact of your missteps. More…


The New Roles of Experiential Marketing
Experiential marketing plays a growing role for marketers looking to directly engage with consumers and encourage them to participate in the brand. In fact, more than half of marketers (51%) plan to invest more in experiential content this year. More…
 
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Reach Prospects All Year Long—Online and in Print
Contact Cynthia Foristel (203) 899-8482 to learn more.
Yes, Ad Fraud Hurts—But Programmatic Advertising Can Help
Here are three ways marketers can start thinking about tackling the industry-wide issue of ad fraud differently. More…


The Five Golden Rules of Experience Creation
Are you part of the movement that recognizes the shifting landscape and is ready with a solution: experiences and experience creation? More…

 
 
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How Customer Analytics & Insight Research Enrich Customer Journey Design
Today’s customers are well-informed and empowered by information. They use other people and online experts as information sources and interact with companies by multiple methods. To tap into the source to analyze the best possible cusotmer experience, download this paper to learn how IBM can help with its Predictive Customer Intelligence solution to create personalized, relevant experiences for individual customers with a focus on driving new revenue.
 
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