| Email Optimization | Forming a True Sales-Marketing Partnership |
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August 8, 2017 |
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T-Mobile’s CMO on Going Deep with the Home Run Derby
After 47 home runs by Yankees rookie Aaron Judge to win the Home Run Derby, T-Mobile’s Andrew Sherrard discusses the strategy and influence of the deal. More…
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| Join Us at EventTech! |
| Join 1,000 marketers from across the Fortune 1000 and the most innovative marketing agencies at EventTech—the world’s only conference and exposition on using social media and technology to reinvent, reimagine, and amplify live experiences. Lowest rates available now through August 17. |
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So, What’s the Big Whoop About Millennials?
Here are a handful of highlights that make Millennials the hottest demographic on the planet. Here’s what you need to know when marketing to Millennials: More…
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| Join Us at B2B LeadsCon’s Connect to Convert! |
| Join hundreds of the leading B2B marketers from around the world and the biggest marketing brands at B2B LeadsCon’s Connect to Convert—the largest B2B conversion conference of the year, with a curriculum designed just for you, to recharge your lead generation toolkit. |
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A Primer in Sweepstakes Marketing
There are several types of sweepstakes and games and the trick is to make sure you match the correct type with your specific sweepstakes marketing effort. More…
Hacks, Millennials, Tech, Bots & CMOs: Catch up on the Most Widely Read Articles from July
Did a week at the beach pull you away from the daily grind? Did you go dark during your vacation to Europe? Fear not, we have what you may have missed. More…
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| Marketing that Really Leads to Sales |
Free On-Demand Webinar -
Access this webinar and discover ways to optimize the allocation of marketing and sales resources in your organization |
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Digital Marketing Metrics That Will Uncover Big Growth Opportunities
The average digital marketing spend for businesses predicted to reach $118 billion by 2021. But simply knowing the potential value of digital marketing isn’t enough—you must measure marketing metrics and analytical data to determine you’re your marketing ROI. More…
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| Job Opportunities |
Solutions Marketing Manager — Vertical Industries
Dell, Berwyn, PA
Field Marketing Manager - Round Rock, TX
Dell, Round Rock, TX
Dell Boomi Partner Marketing Manager, GSI Enterprise Segment
Dell, Berwyn, PA
Regional Marketing Manager - NY region
Dell, New York, NY
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5 Steps to Stress-Free Customer Analytics
Customer analytics has evolved from nice-to-have reports in the marketing department to must-have, data-driven, C-suite-influencing metrics. The whole organization now relies on analytics for direction and our businesses are better for it. Here is a short checklist of what you need to do to stay ahead of the curve.
Buyer's Guide: Best Practices for Purchasing Net New Leads
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