Email Optimization | Forming a True Sales-Marketing Partnership
Chief Promo Marketer August 7, 2018
What the Military Can Teach Us About Leadership (It’s Not What You Think)
High-pressure situations, thinking fast on your feet, being able to take risks—sound familiar? Take some lessons from our Military personnel. More…
 
 
3 Steps to Rewrite Your Organizational Structure and Meet Marketing Goals
Is the structure of your in-house marketing team getting in the way of your goals? Get some tips for the right approach for your team. More…
 
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Six Rules for Innovative Storytelling
Consumers are bombarded with content all day long. But what sets successful innovative storytelling in marketing apart is the thoughtful and meaningful content that actually makes up the storyline. More…


Nesquik Stages First Experience—Marketer Tells All
Nesquik Marketing Manager, Jackie Jimenez, takes us behind the scenes on how its first experiential event came to be and how it all went down. More…
 
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Catch Up on July's Greatest B2C Reads
From Hyundai, to Aperol, to Nestlé, we share what some of the biggest brands have been up to. Need some tips or advice on converting customers or rewriting your org structure? We've got that too! More…


Customer Experiences Need to Exceed Expectations: Gartner
Over 80 percent of brands say their success will soon be mostly or entirely dependent on customer experiences, but less than half have a strategy in place to explain why CX drives their ROI, according to a new report from Gartner. More…

 
 
Job Opportunities

Marketing Manager
Flomatic, Glens Falls, NY

Regional Field Marketing Director
Aramark, Dallas, TX

Marketing Manager - Education
Aramark, Huntsville, TX

Marketing Manager, B2B, Healthcare & Business Dining
Aramark, Philadelphia, PA

Solutions Marketing Manager (Network Analytics/Cloud Solutions)
Hewlett Packard Enterprise, Santa Clara, CA
 
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Read All About It: 2018 PRO Award Gold Winner Case Studies 

From buzz campaigns and digital marketing, to influencer programs and experiential activations, and beyond… this is your ‘look book’ into the best campaigns of the year—awarded by a panel of leading brand-side marketers. 

5 Keys to Successful Influencer Marketing: NOW ON DEMAND

Influencers can help brands extend their message in credible, relatable ways. How can you leverage these tastemakers and connect with your audience?

Register today for this free On Demand Conference. 

 
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