Email Optimization | Forming a True Sales-Marketing Partnership
Chief Promo Marketer August 21, 2018
Subaru Stages Unique Promotions at REI Outessa Events
Subaru is melding its love of the great outdoors with REI Outessa events and a mix of unique promotions. More…
 
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The New Rules of Using Feminism in Marketing
The international movement against sexual harassment and assault, #MeToo, has raised the stakes for brands who want to engage female consumers. More…
 
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The Power of Brand Narrative: 5 Ways to Create It
We all know a good story when we experience one. When developing a brand narrative keep these points in mind to ensure you’re not just shouting at the rain. More…


Sales and Marketing Pros Need Stronger Relationships: Report
B2B sales and marketing teams need to focus on building —and measuring— the strength of their relationships in target accounts, according to a new report. More…
 
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Why Brands Need to Shift Their Focus to ‘Defining Moments’
Many brands focus on what they call micro-moments—meaningful points of customer contact. But to really get ahead, consider targeting defining moments. More…


Multigenerational Workforce Increases Innovation, Poses Some Communication Challenges
A multigenerational workforce has its pros and cons, but most respondents to a new survey say it's a good thing. More…

 
 
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Strategic Marketing Manager, Cloud Storage
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Nintendo of America, Inc., Redmond, WA

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Heal, Los Angeles, CA
 
Related Content

WHY BRAND EXPERIENCE SHOULD BE AT THE CENTER OF YOUR MARKETING STRATEGY

Brand experiences that satisfy these needs and are meaningful and engaging lead to consumer loyalty and brand advocates. Today more than ever, brand experiences should be at the center of any well-conceived marketing strategy. In fact: More than two- thirds of marketers agree that brand experience is an effective way to achieve their organizations’ goals.

In this Chief Marketer Special Report—which includes insights from industry experts Bruce Mau, Andy Cunningham and Haluk Kulin—you’ll learn what’s driving this evolution of the brand experience, and how you can create smart, personalized and engaging experiences that are on-trend—and on target.

 
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