Email Optimization | Forming a True Sales-Marketing Partnership
Chief Marketer Tech Talk August 1, 2017
Attribution and ROI: What Really Matters in B2B?
B2B marketers are struggling with attribution: how do you quantify the results of your actions and investments? More…
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7 Tips to Get Consumers To Download Retail Apps
Building a successful app is both an art and a science, and one retailers must master to get consumers to hit the “download” button. More…
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Locating the Right Targets for ABM
For companies looking to execute account based marketing (ABM), simply pinpointing the right customers to target can be a challenge. More…

The Digital Crossover Between Marketing and Technology
Content marketing is a key discipline in today’s digital marketing. To master all of these challenges, marketing needs to reorganize itself. It needs technology, organization, oversight and control systems. More…
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Job Opportunities

Product Marketing Manager
EECU, Texas

Country Marketing Manager 
HP, Malaysia  

Senior Manager, DSP Demand Partnerships
Comcast, New York

Bank Partnerships Marketing Manager: GNICS
American Express, London, United Kingdom
 
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B2B CONNECT TO CONVERT 
Hear how leading B2B brands such as ADP, Avnet, Firestone Building and GE Capital are nurturing and converting prospects at B2B Connect to Convert, Aug. 21-23 in NYC. 

2017 PRO AWARD WINNERS 
Get ideas to steal from HP, Mars Chocolate, Netflix, KitchenAid and more in our gallery of 2017 PRO Award winning campaigns. 

 
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