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Chief Marketer Direct
August 25, 2014

Why Social Media Influencers are a Valuable Asset for Your Brand
Popular YouTube influencers can make great social media influencers if you play your cards right. Here's some solid tips.
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2014 MARC Awards Winners Announced
The first-annual Marketing ARC Awards winners were announced at LeadsCon New York, honoring the best campaigns powered by marketing technology solutions.
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Event & Experiential Marketing Special Report
In this Chief Marketer Special Report, we explore why marketers are no longer content with reaching customers and prospects at an event, but are now trying to engulf them in an experience.
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Going Mobile: 5 Tips for Creating a Responsive Website
If you’re looking to create a responsive website, here are five pieces of advice to get you started.
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Selfie Value: The Loyalty Power of Must-Share Moments
Best practices to improve the "selfie" value of loyalty programs, like Panera Bread's "startling" reward.
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Curing a Marketing Hangover
Marketing silos and hangovers have a lot in common—they hurt like heck and can make doing anything near impossible.
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Job Opportunities

Sales and Marketing Director - Healthcare
Sagora Senior Living, Vero Beach, FL

Digital Content Marketing Manager
Discovery Communications, Silver Spring, MD

Marketing Manager
aden-anais/Fulton Sales, Surrey, BC, Canada

Marketing Director
Nautilus Solar Energy, LLC, Summit, NJ

Brewing Marketing Manager
Statco Engineering, St. Louis, MO

Product Marketing Manager
Belkin International, Irvine, CA

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How to Achieve a Seamless Marketing Execution
Marketers face the challenge of managing content creation, revisions and approvals across several teams. Learn how companies are becoming more agile and increasing collaboration.

Make Your Social #FailProof
This e-book highlights the 9 biggest types of social media fails, discusses why they are missteps and how they happened. Most importantly, there are detail on how they could have been avoided.


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