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Chief Marketer Direct
 August 12, 2014
American Eagle Uses Artist’s Graffiti, Gets Slapped with a Lawsuit
American Eagle found itself in hot water after using a popular graffiti artist's well-known drooping eyeballs in its marketing without permission.
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Rescue Animals Marketed with IKEA Furniture
This opinion piece gives us the lowdown on an ingenious idea to market shelter dogs in furniture showrooms at IKEA stores in Singapore.
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Winning Mobile and Social Campaigns that Connect with Consumers
Looking for award winning mobile and social creative, with measurable results? Consider these three brand-case histories from PRO Award winning agencies.
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Hillshire iBeacons Market Craft Link Sausage
Hillshire tried using iBeacons to bring attention to its Craft Link Sausages. It worked!
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The Top 10 Brands Biz People Love (and Hate)
What's your favorite brand? See how it stacks up in this list of the Top 10 most loved, and least favorite, brands.
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Job Opportunities

District Sales/Marketing Director
BMA Management, Bradley, IL

Assistant Marketing Manager
USA Dry Pea & Lentil Council, Moscow, ID

Digital Marketing Manager
Fulton Financial Corporation, Lancaster, PA

eCommerce Marketing Manager
American Van Equipment, Lakewood, NJ

Channel Marketing Manager - Tablets
Samsung Electronics, Ridgefield, NJ

Assistant Marketing Manager
Janet David + Associates Inc. for A&W Food Services of Cananda, Inc., North Vancouver, BC, Canada

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The One That (Almost) Got Away: Remarketing Trends to Recoup Revenue
It’s easy to engage customers who buy from you, but what about the ones who shop on your site but don’t convert? Ross Kramer, CEO of Listrak, offers valuable insights into how you can use clickstream data to reach back with personalized messages that truly resonate with and engage shoppers.

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