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August 11, 2015 |
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7 Things Marketers Should Know About the New FTC Social Media Guidelines
For the first time in five years, the Federal Trade Commission has updated the FAQ page of its endorsement guidelines. Prepare now, you will not regret it. More…
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7 Places to Post Video for Marketing Results
Video marketing is getting high marks as a means of communicating content to consumers. In fact, 60% of site visitors will watch a video before reading text. Know where to post your content. More…
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Old Spice Uses Instagram Tags for Wacky Game
Old Spice has come of age, introducing a wild game on Instagram where players use tags to move a story along. More…
Video Tech Close Up
Powder your nose and smile for the camera, because if video isn’t already a part of your content marketing strategy, it will be soon. The good news is that while the quality of video marketing tech has gone up, the cost has dropped significantly. More…
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Five Ways to Improve Brand Loyalty
Any solid relationship touches on emotions, intellect and everything in between. Brand loyalty connections between brand and consumer work in exactly the same way. More…
Q&A: Gamut’s Allgood on Big Data, ROI and Brand Launches
Chief Marketer recently talked with Rachel Allgood, senior vice president of marketing and consumer insights at Gamut, a Cox Media company, about the launch of the brand last fall. More…
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Breaking Down Marketing Silos
Discover how marketing silos can prevent you from delivering relevant customer experiences. In this report see how CMOs at industry-leading companies face the challenges of marketing silos and use data to put their customers first.
Influence in the Inbox
Learn the 5 audience targeting best practices that bring laser focus to campaigns, lift media ROI, cement consumer relationships and, yes, drive sales! Download the 5 Ways to Sharpen Your Audience Targeting eBook now!
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