| Email Optimization | Forming a True Sales-Marketing Partnership |
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July 25, 2017 |
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MasterCard’s Head of Marketing for North America Finds All-Star Sponsorship with MLB
A chat with Mastercard’s EVP Marketing, Andres Siefken, on the strategy behind the MLB All-Star Game title sponsorship and the surrounding activations. More…
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| Join Us at EventTech! |
| Join 1,000 marketers from across the Fortune 1000 and the most innovative marketing agencies at EventTech—the world’s only conference and exposition on using social media and technology to reinvent, reimagine, and amplify live experiences. Lowest rates available now through August 17. |
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7 Tips to Get Consumers To Download Retail Apps
Building a successful app is both art and science, and one retailers must master to get consumers to hit the “download” button. More…
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| Join Us at B2B LeadsCon’s Connect to Convert! |
| Join hundreds of the leading B2B marketers from around the world and the biggest marketing brands at B2B LeadsCon’s Connect to Convert—the largest B2B conversion conference of the year, with a curriculum designed just for you, to recharge your lead generation toolkit. Lowest rates available now through July 28. |
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Top 10 Trends to Transform Digital Marketing
From the evolving world of mobile to artificial intelligence to instant communications expectations, here are 10 digital marketing trends emerging into prominence. More…
Next-Gen Influencer Marketing
This is the first in a series of Interactive Special Reports. Learn how modern brands are leveraging the power of digital influencers to create content and cultivate new audiences. More…
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| Marketing that Really Leads to Sales |
Free On-Demand Webinar -
Access this webinar and discover ways to optimize the allocation of marketing and sales resources in your organization |
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2017 Coupons Use Crosses Demos/Generations
Coupon use is holding steady, according to the 2K17 Valassis Coupon Intelligence Report. Get an update on the coupon landscape. More…
It’s Not Too Late—Marketing to Millennials 2017 is On-Demand
Register now to hear Millennial marketing case studies from Dr Pepper, Avnet, Fabletics and more at our virtual event, Marketing to Millennials 2017! More…
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| Job Opportunities |
Sr. Product Marketing Manager, Networking
Hewlett Packard Enterprise, Santa Clara, CA
Global Integrated Marketing Manager
HP, San Diego, CA
HP 3D Printing – Regional Marketing / Channel Marketing Manager – Americas
HP, Atlanta, GA
Content and Channel Support Marketing Manager, Mobility & Services
HP, Palo Alto, CA
Partner Marketing Manager – Contractual Print
HP, Amstelveen, Netherlands
Integrated Marketing Manager
HP, Palo Alto, CA
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5 Steps to Stress-Free Customer Analytics
Customer analytics has evolved from nice-to-have reports in the marketing department to must-have, data-driven, C-suite-influencing metrics. The whole organization now relies on analytics for direction and our businesses are better for it. Here is a short checklist of what you need to do to stay ahead of the curve.
Buyer's Guide: Best Practices for Purchasing Net New Leads
Purchasing B2B contact data can be tricky, but it doesn’t have to be. For sales and marketers, scaling demand generation success doesn’t require a larger audience – it requires a larger qualified audience.
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