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Chief Promo Marketer July 1, 2016
3 Key Content Experience Elements to Drive Business Goals
To measure content ROI effectively, marketers must incorporate opportunities for measurement using content experience elements at the point of creation. More…
 
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Lessons in Navigating Uncertain Times
As Brexit adds another level of uncertainty for the economy, navigating uncertain times can be a challenge for any company. Three execs share lessons. More…
 
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8 Omni-Channel Marketing Pitfalls to Avoid
While marketers throw the term “omni-channel” around, there is still much confusion over how to implement a successful omni-channel marketing strategy. More…


How Branded Entertainment Can Save Advertising
As traditional advertising inventory is squeezed out of existence, advertisers need to stop thinking about interrupting and start thinking about providing desirable content. More…
 
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Six Strategies to Build the Modern Agency
As the digital world accelerates, agencies need to follow suit in order to keep up. Here are six strategies to build the modern agency for success. More…


 
 
Job Opportunities

Marketing Manager – Content for Digital Business Transformation
Cisco Systems, Raleigh, NC

Sr. Product Marketing Manager
Cadence Design Systems, Inc, San Jose, CA

Graphics Designer
Hughes, Denver, CO

Daily Hire APC Operator
WRC/NBC4, Washington, DC

Marketing Director
AuburnBank, Auburn, AL

Creative Services Director
WDRB Media, Louisville, KY
 
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Case Study: Bolthouse Farms
Read how Inspira Marketing Group created a seven-week sampling tour for Bolthouse Farms that combined 82 sampling events and produced 333,000 activation impressions.

Agency Profile – The Campus Agency
Looking to engage the highly influential 18- to 25-year-old college audience? The Campus Agency team eats, sleeps and breathes college marketing. Whether is on the East Coast, on a big or small school campus, or on a beach, Campus has it covered.

 
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