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July 28, 2015 |
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What the New FTC Endorsement Guides Mean for Marketers
The new FTC Endorsement Guides have significant implications for brands that are accustomed to incorporating consumer or influencer endorsements into marketing strategy. More…
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Content Marketing to the Mobile Phone
Content marketing is all about individualized communication with an authentic approach to building engagement. Why not deliver that to the mobile phone. More…
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Brand as Star? Supporting Actor? Director? Producer?
Aspiring to play a specific role in the customer’s mind is, or should be, a focus for brands. But what role should they play? Hero? Mentor? More…
Q&A: Toni White of Synchrony Financial on Branding and More
Synchrony Financial CMO Toni White has a unique perspective on what it take to launch a new brand to both the public and an internal team. More…
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Who You Need for a Great Content Marketing Team
Do you have a huge bench of seasoned writers, editors and analysts on your content marketing team? Or, more likely, is it just you, you, and, well…you? More…
Sharknado 3’s Storm of Marketing Tie-Ins
It’s okay, you can admit it: Either live or on DVR, you watched “Sharknado 3: Oh, Hell No!” this week. And you flippin’ loved it. More…
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| Job Opportunities |
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Senior Marketing Manager
Access Intelligence, Norwalk, CT
Commercial Marketing Manager - Power Sector
Flowserve Corporation, Irving, TX
Marketing Manager
AABB, Bethesda, MD
Consultant Product Marketing Manager
EMC, Hopkinton, MA
Sales and Marketing Director
Sagora Senior Living, Burleson, TX
Communications and Marketing Manager
Case Western Reserve University, Cleveland, OH
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| Related Content |
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The Modern Marketer’s Guide To E-Mail Deliverability
Authentication. Whitelists. Spam complaints. Metrics. Ensuring email deliverability is harder in today’s complex technical landscape. Make sure your team has the know-how needed to get your best messages into inboxes—and to protect your sender reputation.
The OMC LookBook: 20 Cases of Innovative Digital Marketing Excellence
20 examples of inspiring cross-channel marketing creative from the past year—showcasing standout cross-channel creative. This collection of accomplished design, copy, coding and strategy points the way forward for marketing.
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