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Chief Promo Marketer July 14, 2015
Maximizing Media Spend Along the Customer Journey
In an age of immediate access and increasingly complex buying processes, it's never more important to maximize your media spend: 5 Actionable Tips More…
 
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Plum Organics Launches #ParentingUnfiltered
Plum Organics new campaign, ParentingUnfiltered, encourages conversation around real parenting, not just the smiley, happy snapshots. More…
 
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7 Reasons to Work with Online Influencers
No matter what the end goal, there is no doubt that the rise of online influencers impacts how consumers choose products. Here's 7 best practices. More…


Doritos Ask Fans to Scan its Chips
This new Doritos mobile-only campaign includes scanning chips (new flavors), 3-D videos and, yes, a sneak peak at Sharknado 3! More…
 
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A Lesson in Sampling Best Practices
With more and more sampling partners and events available than ever before, smart marketers should develop a scorecard for evaluating their partners and opportunities. More…


Delta Faucet Brand Manager on Events as Part of the Mix
Adding events such as a mud run to the marketing mix puts Delta Faucets on the map with a new set of potential customers. More…

 
 
Job Opportunities

Commercial Marketing Manager - Power Sector
Flowserve Corporation, Irving, TX

Assistant Strategic Marketing Manager
Benefit Cosmetics, San Francisco, CA

Product Marketing Manager
CSM Bakery Solutions, Tucker, GA

Sales and Marketing Director
Sagora Senior Living, Fort Worth, TX

Communications and Marketing Manager
Case Western Reserve University, Cleveland, OH

Marketing Manager
McDonald's USA, Memphis, TN

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5 Ways to Sharpen Your Audience Targeting
Learn the 5 audience targeting best practices that bring laser focus to campaigns, lift media ROI, cement consumer relationships and, yes, drive sales! Download the 5 Ways to Sharpen Your Audience Targeting eBook now!

 
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