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June 21, 2016 |
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Octagon Takes Top Honors at 2016 PROMONext & PRO Awards Gala
Big wins for agencies and their campaign work and top brand speakers headlined the 2016 PROMONext & The PRO Awards Gala.View the case studies, creative & videos. More…
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| Case Study: truTV |
| In this case study, Bottle Rocket took over an art gallery and staged the Museum of Impractical History, during Comic Con, in order to create a major buzz and awareness around the network’s new season of it’s hit comedy series Impractical Jokers. |
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Live From PROMONext: Heineken is the Beer of Cities
A campaign designed to position Heineken as the “Beer of Cities” helped the company improve brand consideration among Millennials, create social buzz and most importantly, increase the volume of beer sold. Raul Esquer, brand manager for Heineken shares the strategy. More…
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| Our first book! The PROMO Playbook |
| The must-read PROMO Playbook covers the top 12 promotion-marketing sectors, research & tips to help you perform your job at the highest level. Purchase your copy today! |
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Live from PROMONext: Chicken of the Sea Explores New Waters
Chicken of the Sea's Christie Fleming talked about how the brand is using innovation to reinvent itself in the shrinking, competitive market of shelf stable seafood. More…
London Bans Unrealistic Body Image Ads on Subway
Hundreds of complaints poured in for one weight lose supplement ad over unrealistic body images and the mayor stepped in. More…
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Why It’s Okay to Say “Viral” Again
Marketers became unduly obsessed with the idea that “going viral” was the cure to all marketing ailments. But since then, interest has waned. More…
Why Video-Based Learning Can Fall Short
Companies turn to video-based learning as an alternative to in-person management trainings. However, in the world of limited time and short attention spans, video has some serious drawbacks. More…
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Product Marketing Manager, Imaging and Vision Product Group
Cadence Design Systems, Inc, San Jose, CA
DSP Product Marketing Manager
Xilinx, San Jose, CA
DSP Product Marketing Manager
Xilinx, San Jose, CA
Marketing Manager (Medical Segment)
Xilinx, San Jose, CA
Marketing Manager (Medical Segment)
Xilinx, San Jose, CA
Strategic Marketing Manager (product engineering)
Lennox International (Worldwide Refrigeration-Heatcraft), Stone Mountain, GA
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| Related Content |
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Case Study: truTV
To create a buzz around truTV’s hit comedy series, Impractical Jokers, the Museum of Impractical History was created that immersed the fans, and intrigued potential new views, in a four-day humorous experience.
Agency Profile – Natural Selection Promotions, Inc.
Does your company use hands-on, in-person product demonstrations – or are you planning to? Natural Selection Promotions has been a top-rated agency in the nautral and organic in-store marketing for years.
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| The Chief Marketer Network Source Directory |
| Offers easy access to all the leading products, technology and services available – searchable by type, geography and name. |
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