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Chief Marketer Direct
June 17, 2014

 

BIC Asks for Writing Samples in New Mobile Campaign
BIC’s new campaign for its Cristal ballpoint asks people to submit digital writing samples from their cellphones or tablets. Its new microsite will combine and convert the samples into a universal font, which will be released to the public in August. Check it out!
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Subway $5 Footlong Success Shows the Power of Simplicity
A catchy jingle, a brilliantly executed marketing campaign, and a timely offer have created one of the most iconic advertising campaigns of the past decade. The local beginnings of the Subway $5 footlong campaign perfectly illustrates the power of marketing simplicity.
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Ideas to Steal, Networking: The 2014 PRO Awards Gala, June 25 NYC
Join us June 25 at the 2014 PRO Awards Gala. Get ideas to steal, make new friends and take a bucket load of tips back to the office.
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Have You Tried Just in Time Marketing?
Text and mobile and email marketing have opened a whole new world of timely marketing messages that can be very powerful. But this author says there’s one thing missing. They’re almost always random. Real “Just In Time” messages are targeted quite carefully so they’re even more powerful. Lots of examples here.
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Job Opportunities

Product Marketing Director
AMC Health, New York, NY

Loyalty Marketing Manager
Omaha Steaks, Omaha, NE

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CAQH, Washington, DC

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Tsunami Solutions Ltd, Vancouver, BC, Canada

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NYC, New York, NY

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Rotary International, Evanston, IL

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The San Diego Foundation, CA

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Buy or Build? How to Handle Your Company’s Email
When to Build and When to Outsource an Email Infrastructure Any company that’s planning on sending more than 200 emails a day to customers, clients, or users, will probably have to make a difficult decision: Should we build and maintain an email infrastructure ourselves or outsource some or all of the email operations to a vendor?

2013 Research Report and Look Book: Shopping Cart Recovery Tactics of the Top 1000 Retailers
For our fifth annual edition of the Shopping Cart Recovery Habits of the Top 1000 Retailers, we not only looked at how many companies are sending remarketing emails and the number and timing of the emails they are sending, but also what they are doing to boost their reachable rates and engagement, including modal acquisition tactics and recommended products, as well as ratings and reviews both online and in recovery emails.

 
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