BIC Asks for Writing Samples in New Mobile Campaign
BIC’s new campaign for its Cristal ballpoint asks people to submit digital writing samples from their cellphones or tablets. Its new microsite will combine and convert the samples into a universal font, which will be released to the public in August. Check it out!
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Subway $5 Footlong Success Shows the Power of Simplicity
A catchy jingle, a brilliantly executed marketing campaign, and a timely offer have created one of the most iconic advertising campaigns of the past decade. The local beginnings of the Subway $5 footlong campaign perfectly illustrates the power of marketing simplicity.
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Have You Tried Just in Time Marketing?
Text and mobile and email marketing have opened a whole new world of timely marketing messages that can be very powerful. But this author says there’s one thing missing. They’re almost always random. Real “Just In Time” messages are targeted quite carefully so they’re even more powerful. Lots of examples here.
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