Email Optimization | Forming a True Sales-Marketing Partnership
Chief Promo Marketer May 9, 2017
Glenlivet Modernizes Sampling with The Dram Room
The Glenlivet Dram Room is on the road to mix and mingle with its 30-to-40 year old urban, tech-savvy male target where they like to hang—food festivals. More…
 
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Tissot President François Thiébaud on NBA Deal, Global Reach
Sports marketing experts Evan Vladem talks with Tissot President François Thiébaud to discuss the strategy of its massive NBA deal. More…
 
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Lean Cuisine’s Package Redesign Drives $58 Million Sales Increase in One Year
After struggling through years of sales declines, Lean Cuisine removed the word diet and made some package design changes to pull the brand out of the ditch. More…


What Micro-Influencers Can Do For You
Micro-influencer—what’s that? Along with influencer marketing, micro-influencers is the term all modern marketers have added to their repertoire. More…
 
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Using VR to Reach a New Market: The Elderly
A new series of VR films—BettVR With Age—is aimed at engaging seniors. How can VR help your brand reach a new audience? More…


Is Twitter Right for Your Digital Strategy?
Usage has accelerated for three consecutive quarters, and with no explicit direct competitor in sight, Twitter will be around for the foreseeable future. But, it’s still not right for every brand. More…

 
 
Job Opportunities

Senior Marketing Manager Paid Search and SEO
Swift Capital, Conshohocken, PA

Product Marketing Manager PCB and IC Packaging Analysis Technology
Cadence Design Systems, Inc, Chelmsford, Australia

Sr. Product Marketing Manager
Cadence Design Systems, Inc, San Jose, CA

Solutions Marketing Manager (Distributed Network/Cloud Solutions)
Hewlett Packard Enterprise, Santa Clara, CA

Technical Solution Marketing Manager
General Electric, San Ramon

Alliances Marketing Manager
Hewlett Packard Enterprise, Palo Alto, CA
 
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