| Email Optimization | Forming a True Sales-Marketing Partnership |
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May 23, 2017 |
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How to Capture Airbnb’s Brand Experience Success
Airbnb, a major disruptor, just keeps innovating! Learn how three essential elements—that can be leveraged by any company to elevate the quality of its own brand experiences—put Airbnb Experiences on the road to succcess. More…
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| Masters of Brand Activation |
| A full-day of content for marketers focused on trends, insights and ideas for leveraging brand activations across your marketing mix—all anchored by the PRO Awards, the world’s largest recognition program for promotion marketing. |
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Shopper Marketing Drives New Line of U By Kotex FITNESS
Hear from Sara Welch, Amazon shopper marketing lead, Kimberly-Clark, on how shopper marketing and the path-to-purchase meld to market a new line of products—U by Kotex FITNESS. More…
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5 Influencer Marketing Trends That Are Changing the Game
Influencer marketing is one hot topic! Get up to speed on trends that are affecting businesses of all sizes that tap social media influencers to spark conversations around products, services and brand activations. More…
Explainer Videos: The Best Way to Tempt Prospects
Let an explainer video to the heavy lifting when it comes to marketing. But keep in mind these nine simple but critically important elements to get it going viral. More…
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The Differences Between Brand Experience, Experiential and Events
Let's end the confusion. There are no universally accepted definitions of brand experience, experiential and event marketing so it’s worth establishing a common understanding of these tools. More…
Attention Tech Marketers: The C-Suite is Your Target Market, Too
If you’re a marketer who supports a technology sales organization, it means you’d better have a c-suite relevant toolkit at the ready. Here's what that entails. More…
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| Job Opportunities |
Marketing Manager - Workflow and Service Solutions
Cell Signaling Technology, Danvers, Massachusetts
Product Marketing Manager, Motion Analyzer
Rockwell Automation, Devens, WI
Product Marketing Manager, Motion Analyzer
Rockwell Automation, Devens, WI
Marketing Manager
Emergency Nurses Association, Des Plaines, IL
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5 Steps to Stress-Free Customer Analytics
Customer analytics has evolved from nice-to-have reports in the marketing department to must-have, data-driven, C-suite-influencing metrics. The whole organization now relies on analytics for direction and our businesses are better for it. Here is a short checklist of what you need to do to stay ahead of the curve.
Buyer's Guide: Best Practices for Purchasing Net New Leads
Purchasing B2B contact data can be tricky, but it doesn’t have to be. For sales and marketers, scaling demand generation success doesn’t require a larger audience – it requires a larger qualified audience.
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