Email Optimization | Forming a True Sales-Marketing Partnership
Chief Promo Marketer April 25, 2017
Maltesers Foosball Helps Mars Engage Teens
Rebecca Duke, senior brand manager, Mars Chocolate North America, on launching a candy in the U.S.—Maltesers—that is beloved in the UK. The marketing team is targeting teens and they're not so easy to wrangle.  More…
 
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Want to Win More Customers? Do Less.
Here are some important lessons on how leading brands are growing through a strategy of brand simplicity. See what Hilton, Trader Joe's and T-Mobile are up to!  More…
 
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Why Didn’t Adidas Learn from Past Gaffes?
There are so many examples of marketing blunders that it's hard to understand how adidas just unleashed an email so insensitive that's it's incomprehensible. What are your thoughts?  More…


Hot Demographics: Who You Need to Target in 2017
Here's eight top demographics and vertical markets B2B and B2C marketers need to target. More…
 
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A Ride with Indian Motorcycle's Marketing Strategy
Pam Kermisch, senior director, integrated marketing, takes us on the trip from tough challenges to smooth marketing for Indian Motorcycles. More…


Radio Station Behind “Hold your Wee for a Wii” Promotion Shuts Down
This lesson provides a sober reminder of how important it is to not ask people to do stupid things for promotions. More…

 
 
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