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April 1, 2017 |
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How to Use Influencers to Improve Eroding Brand Trust
As we all know, consumer trust in brand advertising continues to wane. Learn how to effectively work with influencers in this skeptical culture. More…
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Unilever VP Piyush Jain Talks AXE, Hair and Influencers
Unilever has hired 30 AXE Hair Creators that created and pumped out content with a message to guys that styling is a simple skill once they settle on a look. More…
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| Marketing in the Engagement Economy |
| How can marketing lead the way forward, fundamentally shifting the way the brand (and the organization) interacts with customers? Find out in this free webinar. |
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Behind the Scenes of Marriott’s Snapisodes with Amanda Moore
Amanda Moore, senior director, social and digital marketing, loyalty at Marriott, talks about why Snapchat was the social platform of choice, the goals and metrics for the campaign—and the early results. More…
Top 10 Most Widely Read B2C Articles from March
Need to catch up on what's doin''? Here's our reader's top picks for March. More…
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Stepping up to the Plate, Pepsi and Acquafina Activate MLB Sponsorships
PepsiCo is launching a full season of activations around its MLB sponsorships, including sampling, concerts, contests and a branded bar in Yankee Stadium. More…
4 Pitfalls When Capitalizing on Nostalgia Marketing
Feeling nostalgic? From product reintroductions to marketing campaigns, marketers are vying for our affection of happy memories with nostalgia marketing. More…
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Customer analytics has evolved from nice-to-have reports in the marketing department to must-have, data-driven, C-suite-influencing metrics. The whole organization now relies on analytics for direction and our businesses are better for it. Here is a short checklist of what you need to do to stay ahead of the curve.
Buyer's Guide: Best Practices for Purchasing Net New Leads
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| The Chief Marketer Network Source Directory |
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