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Chief Promo Marketer April 7, 2015
Mountain Dew Brings Back “Do the Dew”
Skateboarders and Olympic snowboarders appear in new edgy TV spots to bring back the "Do the Dew" tagline for Mountain Dew. More…
 
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The Changing Face of Sweeps
How mobile, social and gamification are revolutionizing sweepstakes and contests.
Lessons from Harley-Davidson on Seasonal Marketing
Aaron Ormond, manager, customer lifecycle management, Harley-Davidson, shares case studies—and results—on how it successfully markets during peak seasons. More…
 
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Hear from Alex+Ani, AOL, Citi, Marriott + more!
Use code “CM” to save $150. Register here:

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The Great Debate: Large vs. Small Sweepstakes Prizes
There are benefits to both small and large sweepstakes prizes. Here, we look at the great debate through case studies and plenty of comments. More…


Measuring the ROI of Live Experiences
Understanding how to measure ROI for live events and experiences is key to keeping the budget coffers full and improving future success at the events. More…
 
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Digital Marketing is Dead – It Takes Data and Experience Marketing to Create Lifetime Customers

April 9, 2015 @ 2:00 p.m. ET

Hear how you can create the roadmap to lifetime customers and guide yourself through the era of digital transformation!
After Lego, 5 Branded Movies that Could Kill at the Box Office
With "The Lego Movie" as a guiding light, dreams of branded movies are back on marketer's story boards. What will we see next! More…


How Mobile, Social and Gamification are Revolutionizing Sweepstakes and Contests.
Sweepstakes are no longer simple child’s play. Grand prizes have grown to enormous cash prizes or life-changing vacations and events. Even smaller prizes have grown substantially in variety and numbers offered to draw more players. Gamification gets consumers interacting with your brand in ways never before imagined, while mobile and social tie-ins encourage consumers to share the promotion with friends. More…

 
 
Job Opportunities

Regional Marketing Manager II
Bank of America, Boston, MA

Regional Marketing Manager III
Bank of America, Boston, MA

Regional Marketing Manager II
Bank of America, Los Angeles, CA

Marketing Manager, Global Transaction Services Asia Pacific
Bank of America, Hong Kong

Software Product Marketing Manager
Dell, Inc., Austin, TX

Senior Marketing Manager
Irrigation Association, Falls Church, VA
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Take Your Videos Global
Nielsen reports 64% of marketers expect video to dominate their future strategies. Want to maximize investment in video by extending impact to international markets? Download this eBook to learn best practices for video translation and localization.
 
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