The CMO Solution Guide to Leveraging New Technology and Marketing Platforms
A marketer’s role continues to morph in an attempt to deliver a seamless positive customer experience across all touch points, so does the technology underneath. Here are CMO peer solutions and a collective perspective on how CMOs are tackling this issue.

Frictionless B2C Guide
Customers want, demand and expect a cross-channel experience where they receive essentially the same message across all of those same channels. This guide outlines some best practices on delivering on the frictionless marketing experience promise when it comes to marketing automation, content marketing, social media and data management.