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Chief Promo Marketer April 21, 2015
Immersing Customers in Event Marketing: Special Report

In this Event Marketing Special Report you will learn:

  • Best practices for making live events data driven
  • How to extend the life of an event
  • How attendees value and engage with mobile apps
  • Ways to collect metrics/data points through event marketing
  • Johnson & Johnson case study
More…
 
SPONSORED BY:
The event for modern marketing and media
ad:tech San Francisco 2015, May 20-21 at Moscone Center West
NY Subway Rejects Ad as too Risqué? Really?
A racy ad has been rejected by the company that buys ads for the NY subway system. This article gives us all the salacious details. More…
 
SPONSORED BY:
Digital Marketing is Dead – It Takes Data and Experience Marketing to Create Lifetime Customers
Free Webinar On-Demand

 

Hear how you can create the roadmap to lifetime customers and guide yourself through the era of digital transformation!
“Share A Coke” Experiences Drive Big Biz
By now we all know that Coke is bringing back its wildly popular “Share A Coke” campaign with more names, more packages, more ways for consumers to experience the brand—and, in a bold move, an e-commerce platform. What you need to know … More…


Kraft’s Mission: 1-to-1 Marketing at Scale
Former Kraft CMO Deanie Elsner on using big data, infrastructure and content to hone 1-to-1 marketing at scale. This case study is an inside look at one of the world's largest consumer packaged goods companies and how it maximizes Big Data.  More…
 
SPONSORED BY:
The Rise of the New Marketer: The Economist’s Findings on Key Trends
Free Webinar On-Demand

 

Hear about the recent survey conducted by The Economist Intelligence Unit and learn what‘s top of mind for over 500 CMOs and key trends!
5 Magical Digital Ads and What you can Learn
Lots of lessons here from these five digital ads from Chipolte,

Inkadate farmers, Nike, Coke and Giraffas that include mobile apps, personalized videos, branded videos, and yes, scarecrows. More… 



 
 
Job Opportunities

Senior Brand Marketing Manager LATAM
Xoom Corporation, San Francisco, CA

Product Marketing Manager
Inovalon, Inc., Bowie, MD

Marketing Manager
Greater Dayton Regional Transit Authority, Dayton, OH

Consultative Marketing Manager - Account Based Marketing
EMC, New York, NY

Director of Creative Services (Communications Marketing Director)
Queensborough Community College, New York, NY

Demand Generation Marketing Manager
Absolute Software, Vancouver, BC, Canada
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Email Design & Coding Recommendations: General guidelines for designing HTML emails and coding HTML, mobile and text emails
General guidelines for designing HTML emails and coding HTML, mobile and text emails: Written by the experts behind successful top-brand campaigns, this whitepaper covers everything from designing for today’s multi-screen readership to conquering coding errors that ruin carefully crafted emails.

The Modern Marketer's Guide to Connected Customer Journeys
This whitepaper reveals the key issues faced by marketers in adapting to a customer-centric strategy, best practices and future trends, analysis and top tips on how to get the customer-centric strategy right.
 
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