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Chief Promo Marketer March 29, 2016
Maximizing Live Experiences To Build Brands
Rather than view the value of a live experience solely on attendance and press impressions, design your strategy to maximize these five best practices. More…
 
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5 Ways Influencer Marketing Transforms Retail Sales
Here are five key ways influencer marketing has reshaped the marketplace and transformed retail sales. More…
 
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How a CMO can Rise to CEO
More CEO spots are being filled by CMOs than ever, a trend anticipated to grow in the years to come. Learn how to make the jump. More…


Motel 6 Targets Road Warriors With Mobile First Strategy
A new responsive website has resulted in a 38% lift in mobile conversions and a 45% lift in desktop conversions for Motel 6. More…
 
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Location-Based Marketing Now a Must Do: Forbes Study
A new report from by Forbes Insights and xAd finds that location-based marketing is strategy that must take priority. Here's what you need to know.  More…


3 Strategies for Mobile App Adoption Success
To achieve mobile app adoption and create a loyal customer base for your app, consider implementing these three long-term strategies. More…

 
 
Job Opportunities

Hyperscale Product Planning & Marketing Director
Lenovo, Raleigh, NC

Marketing Manager - Healthcare and Private Equity
GE-Lighting, East Cleveland, OH

Outbound Marketing Manager
Cadence Design Systems, Inc, San Jose, CA

Product Marketing Manager
Cadence Design Systems, Inc, Chelmsford, MA

DSP Product Marketing Manager
Cadence Design Systems, Inc, San Jose, CA

Marketing Manager - CRM & Loyalty
Avis Budget Group, PARSIPPANY
 
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Ascend2 Data Driven Marketing Trends Research Report
As marketers become more focused on improving the customer experience, it’s critical to include high quality data as a foundation for data-driven marketing efforts. Learn about the impact of data quality on marketers and how they are overcoming the most challenging obstacles to data-driven marketing success.

Montejo and Mana – Case Study
Read how Carendas Marketing Group created a unique campaign for Mexican beer Montejo by creating an immersive experience and sponsorship tie-in with the band Mana.

 
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