Email Optimization | Forming a True Sales-Marketing Partnership
Chief Promo Marketer March 27, 2018
Air New Zealand Finds a Niche in Video Storytelling
Jodi Williams, GM of global brand and marketing for Air New Zealand, shares the brand's strategy of video storytelling as a marketing tool. More…
 
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Five Misconceptions About Influencer Marketing
Questions around influencer marketing, including influencer selection, FTC guidelines and measurement, have fueled several misconceptions. Here we address those misconceptions. More…
 
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A Front Row Seat to the Evolution of Experiential Marketing
Event Marketer catches up with the stars it featured on its cover over the last 15 years to find out what they're up to, and what they have learned about experiential over the years. More…


How to Get the Most From Your Pinterest Investment 
Six steps to get the most out of your Pinterest investment—from the best creative tips to when to post 
or how to optimize their targeting to achieve their business goals.. More…
 
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What It Really Takes to Earn Millennial Loyalty
What Millennials want from brands is clear—they want loyalty programs that transcend the transaction, genuine experiences, customer engagement and convenience. More…


B2B Connect to Convert Call For Speakers Open Now
Got B2B marketing knowledge and skills to share? Apply now to be a speaker at B2B Connect to Convert 2018, Oct. 3-5 in Boston. More…

 
 
Job Opportunities

Digital Marketing Manager
Reeds Jewelers, Wilmington, NC

Product Marketing Manager - Software Composition Analysis
Flexera Software, Itasca, IL

Product Marketing Manager
KLA-Tencor, Milpitas, CA

Marketing Manager
Movado Group Inc., Paramus, NJ
 
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2018 Future CMOs

What does it take to be a CMO? The better question might be, what doesn't it take to be a CMO?

These stars of tomorrow took the time to chat with us and share some of their career highlights so far, including which programs they were most proud of, and gave us some insight into what helps them inspire their teams—and themselves. 

 
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