| Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% |
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March 24, 2015 |
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Does Your Brand Have Soul?
In the “Age of the Customer,” the key question for branding has become: Does your brand have the attributes—the soul—to attract the right audience? More…
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How Mobile, Social and Gamification are Revolutionizing Sweepstakes and Contests.
Sweepstakes are no longer simple child’s play. Grand prizes have grown to enormous cash prizes or life-changing vacations and events. Even smaller prizes have grown substantially in variety and numbers offered to draw more players. Gamification gets consumers interacting with your brand in ways never before imagined, while mobile and social tie-ins encourage consumers to share the promotion with friends. More…
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P&G's Trash is Another Man's Treasure
Brim decaffeinated coffee, an old P&G brand, is making a comeback under the care of a new owner bringing its tagline, "Fill it to the Rim—with Brim!" back too. More…
8 Best Practices to Optimize Your Incentive Program
Adopt these eight best practice”resolutions to optimize your incentive program in 2015. More…
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The Life of a CMO is Getting Longer
New data points to good news for the CMO: the average tenure is stretching to 48 months. And, for the CMO who switches jobs, more options are available. More…
Special Report: B2B Lead Gen
Content marketing is an essential part of any B2B lead gen strategy today. But in a marketing landscape where everyone is sharing content seemingly 24/7, how do you make your brand standout? More…
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Sales and Marketing Director
Sagora Senior Living, Burleson, TX
Marketing Manager
Emmanuel House Residence, Brockton, MA
Community Marketing Manager
Rambling Oaks Assisted Living, Norman, OK
Marketing Manager
Fidelity Communications, Sullivan, MO
Fragrance Marketing Director
Christian Dior Perfumes, New York, NY
Marketing Manager
CAM-PLEX, Gillette, WY
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Marketing Automation Simplified
This guide gives ideas to improve your marketing automation expertise. It breaks down the tips marketers need to automate and optimize data and targeting, email marketing, lead nurturing and scoring, content marketing, and sales/marketing alignment.
Turn High Value Leads into Customers
Businesses that want to get ahead need to identify and target high-value customers quickly. Lead quality is critical to the success of your business. And it comes only from having an effective lead management strategy with intelligent components in place.
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