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Chief Promo Marketer March 15, 2016
Beta Testing Gen Z Story on Campus
Here are three things to keep in mind when marketing to college students, including Gen Z, over the next several years. More…
 
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Is Your Agency Charitable? You Could Win a 2016 PRO Award!
For the first time, the 2016 PRO Awards will this year honor one agency that shows charitable chops. We know you're out there!  More…
 
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Loyalty Marketing: Where it is & Where to Go from Here
The state of loyalty marketing indicates there's plenty of work to be done. Here's a run down to reinvent the customer experience. More…


Are Millennials Worth Marketers Time?
Is it worth marketers’ time and money to invest significantly in targeting affluent Millennials today? More…
 
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Using Data and Music To Build Brand
Associating with popular musicians can lend a brand instant credibility with its audience. Data can help decide which artist works best with your brand. More…


Superman V Batman Fight Goes Viral—With a Catch
Warner Bros. and DC Comics have teamed up with Amazon to create a “choose your own adventure game,” where players investigate the deaths of Thomas and Martha Wayne. More…

 
 
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GE Oil & Gas, Houston, TX

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Dell, Inc., Round Rock, TX

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Dell, Inc., Round Rock, TX

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GE Aviation, West Chester, OH

Marketing Manager, Publishing
The Optical Society, Washington, USA
 
Related Content

On Campus (Student Brand Ambassadors are the New Media Moguls)
Marketers often overlook college students. They associate these young consumers with out-of-control spring breaks, slim wallets and a lack of brand loyalty. Many marketers wait to reach out until students graduate and have jobs and families. That may be a mistake.

Ascend2 Data Driven Marketing Trends Research Report
As marketers become more focused on improving the customer experience, it’s critical to include high quality data as a foundation for data-driven marketing efforts. Learn about the impact of data quality on marketers and how they are overcoming the most challenging obstacles to data-driven marketing success.

 
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