| Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% |
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March 10, 2015 |
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Would Your CMO Have a Beer With Your CTO?
In this Q&A, Dun & Bradstreet Credibility’s Aaron Stibel, SVP and CTO, and Judy Hackett, SVP, CMO, discuss how a strong culture of collaboration works. More…
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Special Report: Marketing Automation Trend Watch
Marketing automation tech solutions can help easily manage digital and email campaigns by quickly segmenting audiences and databases. These solutions can help marketers sort through prospect and customer lists more quickly and efficiently than ever before, whether it’s targeting qualified leads and prospects or sending messages to existing customers. More…
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Smart Johnny Walker Bottle “Talks” to Us
The Johnny Walker smart bottle is going to change the way Diageo markets alcohol. The technology allows smartphone users to swipe to get messages. More…
How to Use Facebook’s “Call-to-Action” Button
Facebook's "Call-to-Action" button comes in handy to direct fans to games, shopping and web sites. And, it's free! More…
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Social Behaviors That Drive Brand Advocacy
Transforming a target consumer into a brand advocate is a top goal for brands. Driving social behaviors can take consumers from awareness to advocates. More…
Benchmark to Excellence, not Mediocrity
Most CEOs want to know where they stand against their competitors. Benchmark data is a useful tool in helping companies see their futures in a new way. More…
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Senior Partner Marketing Manager, OEM & Service Bureau Partners - Dell Boomi
Dell, Inc., San Francisco, CA
Acquity Group Digital Marketing Manager
Accenture, Chicago, IL
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CSL Behring, King of Prussia, PA
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EMC, New York, NY
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EMC, New York, NY
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Yelp, San Francisco, CA
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Why You Need To Be A Modern Marketer: The Business Impact Of Marketing Maturity In The Age Of The Customer
Oracle commissioned Forrester to interview 498 marketing decision-makers from across the US and Europe, finding that most companies are in the process of evolving marketing practices, but on average they are only about halfway to the goal of becoming customer obsessed or modern marketers. Read all the results. Get the report.
Relationship-First Marketing for a Mobile World
Organizations are striving to deliver consistent experiences but very few feel they are there yet. A mere 8% of respondents were able to boast that all their data and marketing systems were integrated. Only 40% of marketers in the study were able to track the customer journey across channels.
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