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February 28, 2017 |
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Allstate Revamps "Worth Telling" Content Marketing Campaign
Georgina Flores, vice president of product marketing for Allstate, talks about the importance of social media and how it markets Worth Telling consumer events supporting Black History Month. More…
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Pop-Tarts Pops NYC Café
The Pop-Tarts Café offers unexpected menu items that incorporate Pop-Tarts to get people thinking of different uses for the products, other than breakfast. More…
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| Improve Sales and Marketing Collaboration with ABM |
| In this on demand webinar learn how to structure ABM in your organization to ensure revenue growth, create repeatable, collaborative processes, including account selection, to align sales and marketing, and target accounts that matter in more personalized ways. |
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Taco Bell—Cult-Like and Performing Weddings: CMO Marisa Thalberg
Marisa Thalberg, Taco Bell’s CMO, talks about the campaigns it deployed to give the brand a hip, cult-like status. More…
How American Greetings Aligned with Digital to Sell Greeting Cards
Alex Ho, executive director of marketing at American Greetings, shares its bold move to move in on CES with an event to sell its Analog greeting cards. More…
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The Mindset of Mouse Ears: How to Boost Event Engagement
Location, timing, layout and appearance are key ingredients to boost event engagement. Here is practical advice to make it happen. More…
Marketers’ Most Wanted: Sports Fans
In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. In this week’s spotlight, sports fans. More…
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| Job Opportunities |
Senior Graphic Designer
School Outfitters, Cincinnati, OH
Product Marketing Manager
Serenova, Austin, TX
Marketing Director-Assisted Living
HCR ManorCare, Farmington, CT
SR MANAGER BROADCAST OPERATIONS - University of Missouri
St. Louis, Farmington|CT|United States
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CSRA, Aberdeen Proving Ground, MD
Engineering Technician III - DMPRC - Rodriguez Range, Korea
CSRA, South Korea
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