Email Optimization | Forming a True Sales-Marketing Partnership
Chief Promo Marketer February 26, 2018
The Era of Conversational Marketing is Here
Leading brands and experienced brand marketers are increasingly deploying messaging apps and chatbots to meet their conversational marketing needs. More…
 
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The Fast Lane for CMOs: Growth, Speed, and Scale
CEOs are looking for profitable growth, and they need an agile CMO to drive that agenda swiftly, and at a scale that matters. Speed is of the essence. More…
 
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Sassy Lime-a-Ritas Dish on Social Advice Column
People—over 21, of course—can ask The Ritas any question they want and they’ll get back a to-the-point answer. More…


Three Ways Brands Finding Purpose Are Also Finding Profit
Purpose-driven branding. Micro-niche marketing. No matter what you call it, it’s undeniable that brands are increasingly pushing themselves to find purpose beyond their products and services. More…
 
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How to Find Strong Influencer Partners to Augment Your PR Strategy
Pairing PR and influencers helps rebuild organic trust in consumers, drive word of mouth, and even shore up public relations efforts. More…


United Airlines Pumps Massive Olympics Marketing into Social
The United Airlines Superheroes Olympics campaign is well underway and it is forging a blazing trail of social and video content. More…

 
 
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Dell, Round Rock, TX

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Aon, Chicago, IL

Senior Marketing Director, Investment Management
Aon, New York, NY
 
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Knowing Your Audience: The Science Behind Conversations That Convert

Free Live Webinar

Date: March 28, 2018
Time: 2:00 pm ET

Join Chief Marketer and Lytics CMO Darren Guarnaccia and discover how to create individualized, two-way conversations that delight audiences—and create deep loyalty. 

 
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