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Chief Promo Marketer February 23, 2015
Sheer Desperation=Wheat Thins “Eat This” Ad
Wheat Thins has a new ad campaign out that is making a splash, not only for its creative, but also from how the idea for the campaign came about. More…
 
SPONSORED BY:
The event for modern marketing and media
ad:tech San Francisco 2015, May 20-21 at Moscone Center West
Six Ways to Improve your Sweepstakes Marketing
Using sweepstakes as loyalty rewards is one new way to drive excitement and re-engage dormant members for your loyalty program again. Check out 5 more. More…
 
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10 Common Webinar Mistakes...and How to Avoid Them
March 4, 2015 @ 1:00 p.m. ET

Learn simple ways to improve the entire lifecycle of creating and delivering successful webinars by avoiding the common mistakes!
Wells Fargo’s Total Market Approach Journey
Wells Fargo has shifted its marketing strategy to a Total Market Approach. CMO Jamie Moldafsky takes us on the journey. More…


Improve Direct Mail Response with Personalized URLs
Integrating direct mail with digital technologies to improve response is a strategy gaining momentum for many direct mailers looking to drive better ROI while cutting down on the heavy burden of rising postage and printing costs. For one university, the… More…
 
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Reach Prospects All Year Long—Online and in Print
Hear best practices for promoting and delivering webinars in a content marketing framework!
DQ’s Marketing to "Fans," Not "Customers," Pays Off
As Dairy Queen's sales slipped away, it began marketing using a key insight: that its customers were fans. Fandom ensued and turned the business around. More…


Get the Scoop on LeadsCon Las Vegas
Get the scoop on next month's event and trends in the lead gen space. More…

 
 
Job Opportunities

Senior Partner Marketing Manager, OEM & Service Bureau Partners - Dell Boomi
Dell, Inc., San Francisco, CA

Acquity Group Digital Marketing Manager
Accenture, Chicago, IL

Senior Product Manager / Marketing Manager - New Products
CSL Behring, King of Prussia, PA

Consultative Marketing Manager - Account Based Marketing
EMC, New York, NY

Developer Community Marketing Manager
EMC, New York, NY

Business Marketing Manager
Yelp, San Francisco, CA
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