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Chief Promo Marketer February 09, 2015
DQ’s Marketing to "Fans," Not "Customers," Pays Off
As Diary Queen's sales slipped away, it began marketing using a key insight: that its customers were fans. Fandom ensued and turned the business around. More…
 
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Enter the 2015 PRO Awards!
Recognizing exceptional promotional marketing for 25 years – Best price by 2/19!
Wells Fargo’s Total Market Approach Journey
Wells Fargo has shifted its marketing strategy to a Total Market Approach. CMO Jamie Moldafsky takes us on the journey. More…
 
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Reach Prospects All Year Long—Online and in Print
Hear best practices for promoting and delivering webinars in a content marketing framework!
7 Best Practices for Creating App Marketing Campaigns
Captivating app marketing campaigns are built on a foundation of information—both off and online data that details app users’ habits, preference and desires. More…


5 Ways Empowered Consumers Will Change Marketing in 2015
Information is power, and your customers have it. Here's 5 key trends marketers need to watch in 2015 to engage with empowered consumers. More…
 
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CASL Mythbusters: How to Legally Send Emails to Canada
Free Webinar On-DemandClear up your CASL confusion - Get the facts on legally emailing Canada from the experts themselves!
Nike Uses Content Marketing Videos for Internal Communications
Content marketing videos play an important role as an internal communications tool for Nike. More…


Heineken’s Media Director on Being Smarter, More Measurable
Outdated media plans. Too much reliance on TV, radio and OOH. All concerns Heineken is reworking to better align with consumer behavior and interests. More…

 
 
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Definitive Guide to Engaging Content Marketing
Today, marketers can become their own content publishers and develop audiences to attract attention. In this comprehensive guide, topics from getting your content marketing program started to writing, publishing and promoting are covered.

Add Personality To Your Customer Engagement Campaign
Companies are no longer controlling the conversations around their brand. Instead customers are being influenced by external factors and deciding unilaterally when to interact with a company. In order to remain relevant, companies must embrace a customer-centric approach to engagement.
 
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