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Chief Promo Marketer January 27, 2017
Heineken CMO on Dos Equis "Most Interesting" College Football Playoff Deal
Heineken CMO, Nuno Teles, discusses the strategy behind the College Football Playoff deal and its striking success in year one. More…
 
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The Power of Brand Narrative: 5 Ways to Create It
We all know a good story when we experience one. When developing a brand narrative keep these points in mind to ensure you’re not just shouting at the rain. More…
 
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In Stores, Retailers Get Personal to Fight E-Commerce
As brick-n-mortar retailers fight e-commerce sprawl, personalized in-store customer experiences are putting shoppers in the mood to buy. Here are eight tips: More…


Hilton, Prudential, Xerox, Nestlé Waters Discuss Martech Challenges
Marketing execs discussed martech challenges—investing; how they determine which tools are most effective; and the role of data and content. More…
 
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3 Ways Digital Deepens Customer Relationships
Three ways brands can use digital communication to deepen customer relationships, build brand advocates and reach new audiences. More…


Top 10 Trends to Transform Digital Marketing in 2017
From the evolving world of mobile to artificial intelligence to instant communications expectations, here are 10 digital marketing trends we expect to emerge into prominence this year. More…

 
 
Job Opportunities

Paramedic
Securitas, Orange, TX

Station Engineer
ION Media Networks, Salt Lake City, UT

Communication & Marketing Manager - University of Washington
Seattle, Seattle, WA

Meteorologist TWC News Charlotte
TWC News, Charlotte, NC

Senior Operations Research Analyst
Turner, GA

Senior Web Infrastructure Engineer
HSN, Saint Petersburg, FL
 
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