Email Optimization | Forming a True Sales-Marketing Partnership
Chief Promo Marketer December 11, 2018
Branding with a Cause: Knowing When the Risk is Worth the Reward
Brands can connect in powerful ways with consumers—or drive them away—through social or political causes. Should your brand take a stand? More…
 
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A Free On Demand Webinar: THE MODERN MARKETER BENCHMARK SURVEY
The Chief Marketer and Oracle Marketing Cloud Modern Marketer Benchmark Survey webinar uniquely analyzes how leading companies and brands are approaching today’s top marketing issues and opportunities. The study also identifies the characteristics of modern marketers and quantifies how marketing is changing . Watch now on demand!
Navigating the Next Phase of Content Marketing
Walgreens, American Express and the YMCA share campaign details and candid insights on the new era of content marketing—what works, what doesn’t and what’s next. Plus, six tips for writing content with impact. More…
 
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A Free LIVE Webinar: How to Build an On-Demand Webinar Strategy
So you just gave this amazing webinar; the content was great, people loved it, but now what? As marketers we need to get more value out of our best content. Watch on-demand “How to Build an On-Demand Webinar Strategy” and learn best practices for building an on-demand webinar strategy. This is your chance to learn how to increase pipeline by building an on-demand strategy that will extend the reach of your content and the value of your webinars.
5 Lessons to Create Global Brand Equity in Asian Markets
Marketing in Asia remains an irresistible opportunity, however marketing across the continent’s many different audiences is not for the faint of heart. More…


8 Best Practices for Facebook Advertising
Here’s eight best practices to help reduce wasted ad spend and maximize your user acquisition budget.  More…
 
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Free Webinar On Demand: Improving ABM: Why the intersection of accounts and people matter
Account based marketing isn’t really anything new. After all, if you’re not targeting your best prospects, then you’re not really marketing, are you? In this new live webinar sponsored by Dun & Bradstreet, learn the tools and techniques you need to access the right data at the right time and enable a winning ABM strategy. Watch today!
Audi Offers "Test Drive to the Unknown"
Customers shopping at Amazon Go’s checkout free store in Seattle got more than just beverages and lunches. Audi was there, offering test drives for its new 2019 Audi A6. More…


“Hardworking” Campaign Works Hard for Maxwell House
After launching a campaign for Labor Day around the theme of hard work and hardworking people, a new report found that that theme is paying off. More…

 
 
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Oregon State University, Corvallis, OR

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2018 B2B Marketing Automation All-Stars

How leading B2B brands like Mack Trucks, Ingredion, Booz Allen Hamilton and more are maximizing their martech spends.
 
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