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Chief Promo Marketer December 10, 2015
Big Data: The Secret Weapon Behind Loyalty Programs
The true driver behind a successful loyalty program is Big Data—the detailed information captured on consumers via an array of interactions across channels. More…

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The Influence of Incentives
In this report see how Millennials are changing the face of employee incentive and loyalty programs
5 Ways Retailers Can Ring in (DIY) Makers
At this critical time for retailers, it's never too late to power up these five ways to get the growing demographic of makers in the door or online. More…

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6 Steps for Linking Campaign Performance & Revenue: Your 2016 Blueprint
Free Webinar December 16, 2015 | 2:00 p.m. ET
Register now for a 6-step blueprint for developing a high-performance marketing plan and how to tie that performance to higher ROI and increased revenue.
3 Tips for Brand Storytelling
Storytelling is one of the hottest trends in marketing. A vast majority of B2C and B2B marketers are using the tactic to attract consumers. More…


Coffee-mate Opens The Café on OSU Campus
Coffee-mate has been at OSU for a year marketing to college students, and during finals it opened The Café, an extravagant free coffee shop with delivery. More…

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Reach Prospects All Year Long—Online and in Print
Contact Cynthia Foristel (203) 899-8482 to learn more.
Is Your Company Missing Out on 95% of its Customer Data?
With the massive amount of customer information available to companies, a dirty little secret is that only 5% of that data is properly accounted for. More…


Santa’s Grab Bag: Our Holiday Marketing Round-Up
Looking for some last minute ideas to make your holiday marketing sparkle? Check out our round-up of holiday marketing coverage. More…



Job Opportunities

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The Definitive Guide to Sales Enablement
Marketers create an endless stream of assets trying to tell a compelling story and convince customers to buy. But are sellers finding and using that content? Businesses need to be able to answer these questions in order to optimize sales effectiveness

The 4 Building Blocks of Sales Engagement
This eBook provides a high level view of the four building blocks necessary to ensure your sales team is connected to the right content to influence the right engagement with your prospects.

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