Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version
Chief Marketer Direct
 November 4, 2014

 
Oh, That’s Good--The Campaigns Editors Loved in 2014
The editors of Chief Marketer, Multichannel Merchant and Event Marketer share which campaigns they thought were the best of 2014. See which brands we thought were fab, including Esurance, Microsoft, Geico, Cartoon Network, Old Spice and more.
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British Airways Turns to Mum for Better Ecommerce
Better data segmentation is helping British Airways connect with travelers visiting friends and family in India. At DMA 14, the brand shared how a maternal touch helped the brand build bonds—and sales.
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In-Store Pick-Up, Incentives, Social Key to Driving Holiday Sales
Online retail is growing, but not as fast as offline brick-and-mortar is contracting. Rodney Mason of Parago tells Chief Marketer what you need to know to win the retail race this holiday season.
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Take Lead Nurturing Beyond Email
Social and display must be part of your efforts to get content in front of B2B prospects. Bizo shares ideas on why multichannel marketing will help you connect with new audiences.
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Marketing Automation Helps Lego Education Connect With Teachers
Sure, Legos are fun. But did you also know they are a fantastic learning tool? Learn how Lego Education is building relationships with teachers and administrators through an integrated marketing program in our exclusive profile.
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Job Opportunities

Marketing Manager
Ecolab, St. Paul, MN

Senior Field Marketing Manager - San Francisco & New York
New Relic, New York, NY

Marketing Manager
House-Autry Mills, Inc., Four Oaks, NC

Sales & Marketing Director
Sagora Senior Living, Burleson, TX

Marketing Mananger - Conferences & Events
APICS - The Association for Operations Management, Chicago, IL

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30 Seconds or Less - How Marketers Can Reach the Distracted Consumer
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Advance to Next-Generation Personalization
Organizations need to go further with their personalization, first by delivering the right experience at the right time and on the right device and next by delivering relevant, tailored experiences that meet individual user needs by combining historical, behavioral, and profile data with real-time situational feedback.

 
The Chief Marketer Network Source Directory
Offers easy access to all the leading products, technology and services available – searchable by type, geography and name.

 

Agencies
Content Marketing
Customer Loyalty |CRM
Data Svcs & Software
Digital Marketing
Direct Mail
Email
Event Marketing

 

Fulfillment
Mobile Marketing
Premiums & Incentives
Printers
Retail Marketing
Social Marketing
Games & Contests
Teleservices


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