Email Optimization | Forming a True Sales-Marketing Partnership
Chief Promo Marketer November 28, 2017
What’s More Important in Marketing—Art or Science?
Here are four things that could improve if marketing approached things from a science-first perspective. More…
 
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How to Leverage Influencer Video to be Most Effective for Your Brand
Tips to determine the best platform for a specific influencer’s social video content.  More…
 
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Behind the Scenes with Pepsi on its Aaron Judge Partnership
PepsiCo Senior Director of Sports Marketing Justin Toman on strategy, goals and playing ball with a beloved rookie. More…


The Real Differences Between B2C and B2B Marketing
Is there still such a big difference between B2C and B2B marketing? We asked experts of both sides of the fence to weigh in. More…
 
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The Digital Crossover Between Marketing and Technology
Content marketing is a key discipline in today’s digital marketing. To master all of these challenges, marketing needs to reorganize itself. It needs technology, organization, oversight and control systems. More…


 
 
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