Five Ways to Win Customer Loyalty
Brands like Purina know that marketers need to leverage customer data—including transactions, online traffic, social media data and lifestyle details—to learn more about their buyers’ interests and purchase behavior. Here's 5 tips for boosting your customer loyalty.
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What You Can Learn from Phone Calls
You may think you’re listening during phone calls with customers. But are you really hearing what they’re saying to you? New research from LogMyCalls shows what you should listening for on the phone to predict churn and other important variables.
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Emails We Love: Parting of the Ways
How painless—or painful—is your company's email unsubscribe process for consumers? We examine the unsubscribe processes of 20+ brands to see how easy it is to say goodbye.
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