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Chief Marketer Direct
 November 18, 2014

 
Five Ways to Win Customer Loyalty
Brands like Purina know that marketers need to leverage customer data—including transactions, online traffic, social media data and lifestyle details—to learn more about their buyers’ interests and purchase behavior. Here's 5 tips for boosting your customer loyalty.
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Shoppers Still Spending Bulk of Holiday Budget In-Store
The lines will be long and traffic will be a pain, but consumers still anticipate spending the majority of their holiday budget in brick and mortar stores, according to a new study from Deloitte.
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Boosting Push Messaging Potential with Segmentation
If managed intelligently with some analytical horsepower, push messaging is an incredibly powerful customer engagement tool. Learn how brands like A+E Networks are using push to delight—and not annoy—customers via mobile.
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What You Can Learn from Phone Calls
You may think you’re listening during phone calls with customers. But are you really hearing what they’re saying to you? New research from LogMyCalls shows what you should listening for on the phone to predict churn and other important variables.
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Emails We Love: Parting of the Ways
How painless—or painful—is your company's email unsubscribe process for consumers? We examine the unsubscribe processes of 20+ brands to see how easy it is to say goodbye.
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Job Opportunities

Sales/Marketing Director
Aegis Living, WA

Online Advertising & Marketing Manager
American Psychiatric Publishing, Arlington, VA

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Infogroup, Papillion, NE

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Sagora Senior Living, Fort Worth, TX

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Snowmass Village, Snowmass, CO

Marketing Manager
American Society for Microbiology, Washington, DC

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