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November 17, 2015 |
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5 Tenets to Reach Multicultural Millennials: Moet Hennessy
Moet Hennessy has a key brand building strategy to reach multicultural Millennials. Manny Gonzalez, senior director of multicultural programs, outlines the 5 tenets the brand uses to reach this influencial group. He pairs each tenent with a brand case study. More…
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How Stoli Survived the “Dump Stoli” Crisis
Stoli was under fire. Maria Lisanti, director of marketing, Stoli Group USA, shares the details on how the brand survived a major crisis. A lesson to write a crisis communication plan, even if you think you don't need one. More…
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The Influence of Incentives
Incentives take on many roles. These motivators can influence employees to work harder or be more loyal to one company. Incentives prompt consumers to join and be active in brand loyalty programs or to try new products. The special report includes research, case studies and expert tips and advice. More…
3 Multicultural Marketing Lessons from Allstate
Georgina Flores, VP, integrated marketing communications at Allstate Insurance, on how the brand has embraced multicultural marketing. She detals three lessons and case studies the company used to reach the LGBT community. More…
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Dunkin’ Donuts 6 Brand Building Principles: John Costello
John Costello, president, global marketing and innovation, Dunkin' Donuts, on the six principles that drive brand building. Great ideas to steal here. More…
Dr Pepper’s Social Coupon Referral Campaign Takes Off
A recent social coupon referral campaign for Diet Dr Pepper helped drive sales and brand awareness with impressive results. More…
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MSCI, New York, NY
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The Evolution of Influencer Marketing and The 5 Influencer Insights That Matter Most
An overview of how consumer influence has changed in recent years due to the increased use of social media, as well as a breakdown of the five influencer attributes that matter most to today's audiences.
Grande Guide to B2B Blogging
B2B Blogs can be powerful. If done with care, business oriented blogs can move interest to consideration. This easy-to-absorb guide explores what it takes to create the most compelling entries for the jaded world of business buyers.
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