Email Optimization | Forming a True Sales-Marketing Partnership
Chief Promo Marketer October 16, 2018
Influencer Marketing: A 4-Step Guide to Brand Safety
Brand spending on influencer marketing is projected to reach $101 billion by 2020. With all those dollars going to influencer marketing, brand safety is a top priority. More…
 
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How to Beat the High Cost of Digital Advertising for Black Friday and Beyond
From Black Friday on, advertisers vie for premium inventory, but there’s not always enough inventory to satisfy the demand. More…
 
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6 Simple Secrets to Write Copy with Impact
Check out these tips to write with impact to create irresistible content and bolster click-through rates and brand loyalty. More…


The Modern Marketer Benchmark Survey: The Pulse of Marketers on Today’s Top Issues and Priorities
Welcome to the Chief Marketer and Oracle Modern Marketing Benchmark Survey, which uniquely analyzes how leading companies and brands are approaching today’s top marketing issues and opportunities. The study also identifies the characteristics of today’s modern marketer and quantifies how marketing is changing at top companies More…
 
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What Micro-Influencers Really Think about Brands: Study
A new study looks at how micro-influencers think about brand collaborations, content creation and overall social media use. More…


Natural Language Generation Fuels Marketing, Decreases Time to Market
A strategy must be in place to leverage the large amounts of big data collected from analytics and business intelligence applications. One solution is to tap into the power of natural language generation. More…

 
 
Job Opportunities

Digital Marketing Manager
HP, Rhodes, Australia

Analyst Hyper-converged Technical Marketing Manager
Dell, Hopkinton, MA

Ecommerce Digital Marketing Manager
HP, Jakarta, Indonesia

Marketing Manager
CBRE, Seattle, WA

Business Development and Marketing Manager- Intellectual Property (IP)
Morgan, Lewis & Bockius LLP, Palo Alto, CA

Marketing Manager
Missoula Aging Services, Missoula, MT
 
Related Content

MIND THE DATA GAP: HOW TO FILL IN THE MISSING PIECES AND ENGAGE YOUR IDEAL CUSTOMER 

Free Live Webinar
Date: October 24, 2018
Time: 11:00 am PT/ 2:00 pm ET

If you really want to connect with your customer, you must know what motivates them to consider a product, and more importantly, buy that product. To make this happen, marketers need the right data and insights to uncover what makes them tick.

In this webinar, we’ll uncover how marketers can identify the gaps in their data and create a single customer view to enable true identity-based marketing. Learn how to connect with your customers and create relationships with them at scale.

 
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