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Chief Marketer Direct
October 7, 2014

 

Videos Boost Engagement and Conversion for eBags
Videos integrated throughout the path-to-purchase are increasing conversions for online bag and accessory site eBags.com. Learn videos turned eBags' private label brand into the most popular brand on the site.
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Holiday Shoppers Still Price Sensitive: Survey
Consumers are still very price sensitive, and will drive at least five to 10 minutes out of their way to find a better deal, according to new shopper research from parago.
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Getting Personal: Leveraging Big Data for Better Connections
The path to successfully leveraging big data for increased engagement can be a personal experience—if you do it right. Read how Alex and Ani, Rue La La and Talbots are using data to connect.
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Social Advocates Can Fuel Big Buzz
Savvy brands are leveraging social advocates, or super fans, to spread their messages organically across social platforms, and marketers are learning to leverage them to supplement paid ad campaigns. Here's how.
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Job Opportunities

Senior Marketing Manager
SHAPE America, Reston, VA

Marketing Manager
Autoweek at Crain Communications, Detroit, MI

Marketing Manager
IAAP, Kansas City, MO

Public Relations and Marketing Director
Western Nebraska Community College, Scottsbluff, NE

Email Marketing Manager
Blissworld LLC, New York, NY

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