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Chief Promo Marketer October 25, 2016
The Differences Between Brand Experience, Experiential and Events
There are no universally accepted definitions of brand experience, experiential and event marketing so it’s worth establishing a common understanding of these tools. More…
 
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5 Reasons to Hop on the Video Marketing Bandwagon
Free Webinar On Demand
Discover how video can boost your email CTR, lead gen and social media exposure.
Barbie’s Journey from Free Fall to Sales Growth: CMO Juliana Chugg
Barbie CMO Juliana Chugg took on the daunting task of turning around the flagging brand. Here's how she and her team pulled it off. More…
 
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The Future of Marketing: Seizing the Customer Experience
Learn why you should never leave the side of your customer on their buying journey and how to prepare for a customer-centric future.
Don’t Fall for the Content Crap Trap: P&G’s Marc Pritchard
Marc Pritchard, chief brand officer for P&G, said its marketers were getting so confused by all the technology that it came up with three guideposts to rule marketing. More…


3 Tips to Convert One-Day Sale Shoppers to Long-Term Customers
As the holiday shopping season approaches with Black Friday and Cyber Monday, here are three things that all marketers can do now to convert one-day sale shoppers into full-year bonanzas. More…
 
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Reach Prospects All Year Long—Online and in Print
Contact Cynthia Foristel (203) 899-8482 to learn more.
Mobile Advertising 101: Ad Types, Performance, Measurement
Here's everything you need to know about Mobile Advertising 101: Understanding the types, performance and ways to measure effectiveness. More…


Rebrand or Brand Adaptation? What's the difference?
What's the difference between a rebrand and brand adaptation? It's important to know the difference. More…

 
 
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Breaking Barriers for Better Marketing Campaigns
On Oct. 25 at 2 pm ET, join us for a new webinar, “Powering Past Friction to Smarter Marketing,” and discover real-world examples of how to eliminate marketing friction with barrier breaking smarter marketing.

Crisis Communication Guide
Get your copy of How to Build a World-Class Crisis Communications Playbook. This guide will provide you with practical tips and expert advice on how to improve your crisis and issue management through thoughtful preparation."
 
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