Email Optimization | Forming a True Sales-Marketing Partnership
Chief Promo Marketer October 17, 2017
Plans to Rebrand MGM Halted After Las Vegas Attack
Lili Tomovich, CMO, MGM International, talks about resetting after the attacks and how it evolved to a new brand identity that kicked started its stock price. More…
 
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How Truly Just Brands Give Back During Disasters
Consumers want brands to live a cause. Here are a few great examples of brands that went above and beyond in recent disaster relief efforts. More…
 
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When Revenue Flatlined, St. Jude Turned it Around with Research
A new look at insights and a strong determination to help children live set St. Jude's on a trajectory to increased donations. More…


Evolve or Perish: Walmart CMO Tony Rogers Says
Rogers challenged marketers to evolve their businesses, their brand and themselves as marketers using examples from his own work at Walmart. More…
 
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Dove, Stick Up for Yourself
A new ad from Dove was lambasted as racist, but I understood the message. More…


How to Crush Your Digital Content Experiences
To create the best digital content experiences possible for your brand consumers, you’ve got to deal with these four trends. More…

 
 
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Executive & Marketing Director - Legal Defense Organization
Florida Defense Lawyers Association, Anywhere in Florida, FL

Field Marketing Manager
Dell, Austin, TX

Personal Systems Marketing Manager Norway
HP, Fornebu, Norway

Social Media and Marketing Manager
The Be Kind People Project, Phoenix, AZ

Global Account Marketing Manager
Dell, Austin, TX

Global Industry Marketing Manager, Video Surveillance
Dell, Hopkinton, MA
 
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Buyer's Guide: Best Practices for Purchasing Net New Leads
Purchasing B2B contact data can be tricky, but it doesn’t have to be. For sales and marketers, scaling demand generation success doesn’t require a larger audience – it requires a larger qualified audience.

 
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