Marriott, Northwestern, Nike on Video Marketing
Generating mass reach through video is an important goal for most marketers. However, a shift is underway in how that goal is achieved—from channel distribution strategies to great storytelling. This report includes seven benefits of video marketing, case studies from Marriott, Northwestern Mutual, Nike and others, as well as a case study on how B2B marketer Taulia used video to target specific audiences.
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Hidden Valley Ranch is Hero in Big Game Day Video
When we think Super Bowl food, we often think of chicken wings or carrot sticks dipped in ranch dressing. Hidden Valley Ranch knows it and is out with its first entertainment video. The dressing is the hero in this humorous video showing parents with kids who are left out of a wild adult Super Bowl party taking place next door and how they gain entry.
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IBM & Apple Apps Give Retail Associates Access to Customer Data
IBM and Apple released a suite of apps that put customer intelligence in store associates' hands to bring a more personalized experience to the customer. The data is so refined that a store associate can locate a customer dwelling in the dress shop and go over to offer help, including letting the customer know what's in stock and showing the customers alternatives based on customer reviews and other data.
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Six Gold Winning Big Ideas
Take a lesson from the best of the best. These are six Big Ideas that earned both agencies and brands 2014 Gold PRO Awards. The concept, creative and planning truly wowed consumers and you can take a page from their expertise and success and apply those principles to your own campaigns.
The ideas are straight forward, like humor or partnering with a charitable cause, but it's all how these winners put it all together.
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